The ‘Human Potential’ Way

Get to know the designer brand ‘Human Potential’ or in short ‘Hupot’ a popular brand based in South Korea that was founded by Dowon Kim and YK Rebekah Kim back in 2008. Hupot started to gain attention for their collection of printed tracksuits, leggings and t-shirts. In 2011, Hupot started exporting to other countries within Asia, but because they have become so in demand amongst people around the world, Hupot now ships worldwide to USA, France, London, Denmark, Sweden, New Zealand, Brazil, Singapore, Canada, Japan, Hong Kong and Australia. Having brought clothes from them myself, I can say first hand that their motto “Quality Before Quantity,” can definitely be seen in their clothes. Full of original and colorfully designed street pieces, why not take a few items home and let people see the ‘Human Potential’ in you.

Take a look at their spring/summer collection from the 2011 ‘Human Potential’ look book that first got them noticed. Plus a bunch of people wearing ‘Human Potential’ clothing on the streets of South Korea.



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